By Aditya Sudhir
The world around us is changing, and to stay relevant, it is essential that entrepreneurs and business organizations together upgrade and adopt new marketing tools. With the explosion of the internet, online digital marketing perhaps holds the key to a company’s success. The power of social media and search engine tools perhaps has never been more prevalent.
The digital world is dominated by Google, which is the number one search engine platform on a global scale. However, not far behind is YouTube which is a part of Google.
It is a less known fact that YouTube ranks second in the search engine list as many prefer to watch a quick tutorial video or an expert review rather than reading an entire four-page blog. Video learning is preferred by most of the people as it not only saves time, but it also is very informative as it influences memory retention.
Hence, YouTube is an excellent platform for a new creator or a small business to market their products or services. If done correctly, YouTube can also generate substantial revenue. Let’s look at a few steps that will help you to understand the concept of YouTube marketing and use it more effectively.
1. Focus on Audience Engagement
As per a recent survey, it is estimated that more than 5 billion videos are being uploaded on YouTube on a daily basis. The number is staggering and just gives us a reflection on how popular the platform truly is. Millions of people visit YouTube every day, so you and your business are exposed to a vast target audience. To capture the attention of the general public, it is essential that you engage and communicate with your subscribers.
Be open to suggestions, reply to comments which your subscribers make and be sure to fulfill their requests. This is how to engage your viewers, and obtain more views.
If more people are watching your videos, it would automatically mean that you can plug in an effective advertisement and promote your product in an effective manner. A great example of this would be the individual YouTube creator Jake Paul. Jake markets his merchandise and brand extensively, and this automatically leads to more sales of his products.
Your audience is everything so start involving them. The more likes, subscription, comments, and views a video received, the more likely it is rise on the search results.
2. Understand YouTube Algorithm and Total Watch Time
If you are struggling to rank your video on the first page of YouTube, then you have to stick to the basics and follow the tradition optimization practices. You should know what your keywords are first. Once the keywords are identified, then you must place them strategically in your YouTube description section.
Also, try to use a few hashtags that are relevant to the content which you are trying to post. Again YouTube and Google are linked together, placing your keyword strategically will ensure that your video will automatically be recommended or feature on the search list.
It is also critical to note that keyword stuffing should be avoided as it devalues the quality of the content which you have published.
Another critical factor which most of the creators and business firms tend to disregard is that YouTube gives a lot of preference to Watch Time. So if you upload short videos which are around 2-3 minutes, then it hampers your visibility. The longer your content, the better are the chances of increasing watch time. This is how YouTube scans relevance. So if your audience is watching your complete 8-minute video, then you are in a better position to rank higher on YouTube research results.
3. Create Good, Engaging Content
This is one of the most fundamental criteria which every creator must look to fulfill. If you fail to post fresh content on a daily basis then eventually your audience will start to lose interest. It is also essential that you grab the attention of the viewer in the first couple seconds of the video.
Start your video with a question, select a good thumbnail and give an overall preview of what your video is all about. If you can achieve all of the mentioned factors within the first few seconds of your video, then a viewer is more likely to be hooked on your video. So eliminate all the fluff content and get straight to the point so that your audience is sold on what you are trying to convey.
So there you have it, three of the quickest steps which you should look to adopt in order successfully market on YouTube. It is also to be noted that there are no fixed standards of benchmark to success. These are just guideline which will help you to appeal to a broader set of audience. So get to it and start using the phenomenal platform of YouTube for marketing your services today.Featured photo credit: Depositphotos
I wonder how much luck plays into getting traction on YouTube… I’ve followed the above steps for multiple business ventures and have had trouble getting traction past a few hundred views… Maybe it’s just a matter of sticking with it for a few years? I’m not sure. I’ve never really been able to crack the YouTube code no matter how many “How To” article’s I’ve come across.
Thanks for the write-up!
I read the post and it is very beneficial for me as youtuber to bring traffic on my channel .Thank you so much and keep posting such kind of posts.
Ever since Google bought YouTube, it’s become a very important piece to the SEO puzzle. I haven’t myself mastered using it to its full potential yet, but reading this re-enforces the urgency of it. Thanks