By Jason Daszkewicz

There is a growing tendency among entrepreneurs to use WordPress to build a solid online presence, advertise products and services, and generate leads through different means. Despite the availability of different content management systems, many entrepreneurs appreciate the convenience and scalability of WordPress. Here’s a look at 10 reasons why entrepreneurs love to use WordPress for their online businesses.

1. Open Source Software

Yes, WordPress is free to all. For its use, no one will demand money from you. You are not limited to creating only free sites with this platform. You can also implement commercial projects with the same success without showing any obligation to anyone. After all, why should you pay annual service to companies knowing that you can make a similar decision on WordPress yourself?

2. Reliability

It often seems that something new appears on the Internet every second and takes a lot of time to become stable and reliable. Dubious reliability is not a case with WordPress. WordPress has been around for almost 15 years, and its popularity is increasing by leaps and bounds with each passing day.

Moreover, WordPress is used on approximately 75 million websites and accounts for about 33% of all live websites. These are staggering numbers in the true sense and would not be what they are if the platform was not stable and reliable.

3. Supports Growth

Growth is natural for all business organizations. When you grow, your website must always grow to meet the increasing demands of customers. WordPress is designed to grow by adding pages, blog categories, tags, and even more functionality with plugins, and it is easier than any other web platform. You can use the WordPress multi-site feature to run multiple websites at the same time from a single domain.

4. Ease-of-Use

To be frank, it is no secret that some content management systems for websites were not only built but also designed by developers without a special focus on usability. The creation and management of WordPress websites are easy and simple. The daily tasks of managing and developing are as intuitive as using Microsoft Word. Both, technical and non-technical persons can easily run WordPress websites without writing a single line of code.

5. Built-In Blog

Content marketing is one of the most important aspects of modern digital marketing. Always keep in mind that most content marketing strategies are based on using the company’s blog as the basis for creating and distributing content, making a blog extremely important for all web-based companies. Always remember that every version of WordPress has a built-in blog as it was originally created as a blogging platform.

6. Free Themes and Plugins

Website creation, operation, optimization, customization, migration, and management can all make a big hole in your limited budget. The need to hire a team of IT professionals, purchase premium tools, antivirus, firewall, etc., compel many online business evangelists to relinquish their long-awaited dream of having a successful online business because of the increased cost.

Free WordPress themes and plugins are a great boon for you. You can use them for website creation, customization and expanding its features at any time. All these costs you nothing- a great financial respite for you.

7. Self-Updating Platform

WordPress is famous for its regular updates. From time-to-time, you get several notifications for updating the WordPress CMS itself, plugins, themes, etc. Mainly, these updates are aimed at eliminating the shortcomings and flaws of prevision versions, adding new features and functionalities to the existing solutions and fixing security loopholes.

8. Functionality

When you talk about WordPress functionality, it has several built-in functions which help you to manage WordPress websites comfortably. You can easily manage your website and its all pages easily, schedule its future posts as per your convenience, add or remove WordPress plugins and meet your strategic goals without seeking someone’s else help.

9. Quick and Easy Installation

You can start with WordPress with its quick and fairly simple installation process. When you register with WordPress, you only need to fill in the necessary information to get started with it. You can choose an individual option or start a full installation of WordPress with one click, facilitated by hosting companies.

10. Future-Facing

Always keep in mind that developing a new website or revamping an old one can be tricky and frightening. Always keep in mind that decisions made today will affect your business in the future. Creating a WordPress site is one of the best ways you can protect yourself from the uncertainties of the Internet business in the future. WordPress helps you to maintain the stability and relevance of your business in the future.

Final Words

When you are looking for an ideal platform to create your own business website which will give you quality and functionality, consider WordPress. It’s a really smart choice if you are a small business owner to help you take your business to a new level.