By Sandra Dufrene

Content creation has become a mainstream marketing activity in the last few years – and for good reason. If executed properly, a content marketing strategy can help your company to raise awareness, generate leads, and drive more conversions in the long-term perspective.

This is exactly why over 60% of organizations claim to be strongly committed to content creation. It’s a powerful branch of marketing which comes in many different formats:

  • Blog posts
  • Videos
  • Email newsletters
  • Webinars
  • eBooks
  • Podcasts
  • Images and animations

But if you are still having a hard time figuring out the true value of content marketing, keep reading our article to learn seven major reasons content marketing can make your business more successful.

1. Content Makes Your Discoverable

According to the report, 93% of all traffic comes from a search engine. This means that potential customers go to Google or any other engine and then start searching for businesses using keywords. In other words, your chances of getting noticed in the online universe grow with each new post you publish.

Content marketing helps you to build website traffic organically, so you don’t have to waste money advertising the business. It maximizes the visibility of the brand, which is the first and the biggest benefit of the whole concept.

2. Content Marketing Is Cost-Effective

We already mentioned that content creation helps you to cut the budget and avoid most of the advertising work, but it’s necessary to discuss this advantage additionally. Namely, studies reveal that content marketing costs 62% less than traditional marketing formats and generates over three times as many leads.

All it takes is to dedicate some time and effort to create amazing posts. If you have the knowledge, skills, and experience to do it, then you can publish quality content without spending a dime. And given the fact that you are running the entire business, you should be more than ready to write about it along the way.

3. Build Professional Authority

Speaking of knowledge and skills, content marketing gives you a great opportunity to build professional authority and establish yourself as the key opinion leader in a given niche. It will make the business trustworthy and credible because your website and social accounts will be packed with highly educational and informative posts.

The logic is clear: Would users rather believe a business with tons of top-level posts or some content-free websites with nothing much to offer? The answer is simple, so you better make the move and design content that will make you an industry thought leader.

4. Grow the Number of Recurring Visitors

All the benefits we mentioned above have another very convenient consequence – they will help you to grow the number of recurring visitors and social media followers. As soon as your target audiences start noticing quality content on your website, social networks, email newsletters, and similar, they will keep it in mind and make sure to visit you again. It is by far the simplest and the quickest way to boost brand loyalty and build an army of returning followers.

5. Outsource Content Creation

One of the things we love the most about content marketing is the fact that you can do it even if you don’t have the necessary skills, time, or expertise. How come?

There are all sorts of content creation services available online, but our favorites come in the form of freelancing networks. Such platforms gather hundreds of thousands of educated freelancers who can create quality content super-quickly.

For example, Upwork represents a network of over 16 million freelance professionals who can help you with almost any topic you could imagine. You can see the rating and work history of every single freelancer on the network and whether he/she fits your marketing needs.

Another important detail is that you hire employees per project, so there is no need to form long-term business relationships unless you really want it. And of course, freelancers usually cost less than your average employee.

6. Reach Global Audiences

Reports reveal that half of the global population is online. Think about it for a while and you will see that content marketing allows you to reach more than three billion users in less than a minute. All they need to do is search the right keyword and click your link instead of someone else’s. It’s the first time in history that businesses have such incredible sales potential, so make sure to use it at least to a certain extent.

7. Build Relationships through Engagement

Relationship building is the last way content marketing helps your business to grow. Namely, you can establish continuous communication with customers using a number of channels:

  • Website comment section
  • Social media comments, questions, and replies
  • Email messages

If you are active and agile, you can turn digital followers into loyal customers and brand advocates who are going to spread the word about your business.


There is not a single marketing mechanism out there that can outperform content creation in terms of brand awareness and cost-efficiency. It’s a versatile and extremely powerful tool that you should use to help the company flourish and advance long-term.

In this post, we explained to you seven ways of how content marketing could make your business successful. Keep them in mind and don’t be afraid of joining the content creation game – it could take your sales to the whole new level.

Featured photo credit: Depositphotos