mineral waterQuick quiz…

You’re a multi-national company that sells bottles of “naturally sparkling mineral water,” and you go head-to-head with Perrier and Pellegrino. What email address domain do you use for customers to contact you?

A.) @gmail.com
B.) @hotmail.com
C.) @gerolsteiner.com
D.) @yahoo.com

If you guessed C, you’d probably be surprised to hear that you’re wrong. Well, at least according to Gerolsteiner. The email address Gerolsteiner uses on their bottle label is germanmineralwater@hotmail.com.

sparkling water contact

(Seriously? What year is it?)

Nothing says wannabe like a generic email address. Time to step up to the big league, boys, or go home.

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Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.