Seems like everywhere you turn these days, there is a new energy drink popping up. It started with Red Bull, and now has evolved in a multi-billion dollar industry.

So how do you join an already crowded market?

You don’t. You come out with something that’s a complete opposite and create a new market.

Who couldn’t use a little less stress? Sometimes, it’s good to be the contrarian in a crowded market.

Like all of our other marketing examples, make sure you bookmark this for future reference and inspiration.

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Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.