Seems like everywhere you turn these days, there is a new energy drink popping up. It started with Red Bull, and now has evolved in a multi-billion dollar industry.
So how do you join an already crowded market?
You don’t. You come out with something that’s a complete opposite and create a new market.
Who couldn’t use a little less stress? Sometimes, it’s good to be the contrarian in a crowded market.
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6 Comments
Zan
on December 19, 2011 at 9:34 pm
Thanks for the ‘spark’ leading to some new thoughts and ideas for marketing and positioning. We face similar challenges in a very different industry, and breaking through all the noise in the market requires creativity and new approaches.
Hi Zan, I love how you are adapting this idea to a different industry. A lot of entrepreneurs have trouble doing that. They keep looking in their industry and keep trying the same thing as everyone else.
EXCELLENT Points & GREAT Example! – This is a perfect illustration on how to develop & market a product into an already over-crowded landscape.
Too many people build around “what is” and not “what could be”-Going in the “opposite” direction provides a means to engage an audience with a unique message while completely deflecting competition- Price Points become higher and UVP is truly distinguishable.
Thanks for your comment Bill…when can we expect your guest post on this topic? Just kidding; your comments are always appreciated and we sincerely appreciate your participation and support.
The Small Business Bonfire is a collaborative community for entrepreneurs that provides actionable business resources, tips and tools you can use immediately to help your small business succeed.
Thanks for the ‘spark’ leading to some new thoughts and ideas for marketing and positioning. We face similar challenges in a very different industry, and breaking through all the noise in the market requires creativity and new approaches.
Hi Zan, I love how you are adapting this idea to a different industry. A lot of entrepreneurs have trouble doing that. They keep looking in their industry and keep trying the same thing as everyone else.
EXCELLENT Points & GREAT Example! – This is a perfect illustration on how to develop & market a product into an already over-crowded landscape.
Too many people build around “what is” and not “what could be”-Going in the “opposite” direction provides a means to engage an audience with a unique message while completely deflecting competition- Price Points become higher and UVP is truly distinguishable.
Thanks for your comment Bill…when can we expect your guest post on this topic? Just kidding; your comments are always appreciated and we sincerely appreciate your participation and support.
Jason,
Great thoughts…and I will look for examples.
But, isn’t that a dog on the logo of Slow Cow?
Sabrina
Thanks Sabrina. It does kind of look like a dog but I do believe it is a cow. Would love to see some examples that you find in the city.