It’s one thing to just stand out from the crowd with your marketing. Anyone can really do that. It’s those marketing campaigns that stand out from the crowd and link their message back to their product or service that are the most successful.
Here’s a real-life example, courtesy of Comcast. In this campaign, Comcast is promoting their I+ service that promises to reach more of the right eyeballs than other cable TV advertising.
Eyeballs in the middle of the sidewalk? It gets your attention, doesn’t it?
Once they have your attention, they can easily deliver the information.
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A floating eyeball would grab my attention. TV advertising is not something would do, but just seeing this post made me check their site, But I am sitting here at my computer, Will people really remember this and go to their site hours after they see this on the street?
Steve, I agree on TV advertising and I think this is Comcast’s way of trying to do targeted TV advertising like you can do online and with direct mail. Will be interesting to see how successful they are. The second picture is what they handed you as you stopped to check out their eyeballs, so there is a takeaway piece that has more information to come back to later.