Want to create a cult following? Then take a page from the Elf on the Shelf’s playbook and gain cult-like status by following these steps.


(Build a website with interactive features.)

 (Go social.)


(Bring your product to life.)

(Spin it off to other product channels.)

(Create an instant tradition.)

Like all of our other marketing examples, make sure you bookmark this for future reference and inspiration.

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Street Walking is a weekly series that includes a photo showing poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.