Seth Godin, the best-selling author of twelve books, has “Go Make Something Happen,” right on the homepage of his website.
Dan Kennedy, in a recent issue of his No B.S. Marketing Letter, says “…nobody gets to goals via straight lines; everybody zig-zags – but you can’t zig or zag if you’re standing still. Hell, I don’t know where to start. I usually start somewhere by doing something.”
And that’s the problem with most small business owners and entrepreneurs; they get paralyzed and don’t do anything. They want their plans to be perfect and clearly laid out before taking action. While this is a sound strategy for a project that will require significant capital, it is not for most other business activities.
So here are nine “somethings” you can do this weekend to make something actually happen.
- Put up 3-5 Facebook ads targeting the same demographics and directing the prospect to the same landing page. Tweak the headline, text and image in each ad and set your budget to $5 per ad per day for one week. Once you see which ad has the most clicks, start split testing your landing pages.
- Order Thanksgiving cards to send to your clients thanking them for their business and bribe them with a special offer to give you more.
- Write and post a new blog entry.
- Create a Facebook Fan Page or hire someone to do it for you.
- Create an 8-12 page special report that would be of interest to your target market.
- Create an opt-in form on your website and offer the free report from #5 as an incentive to sign up.
- Start writing a book without an outline; just let your thoughts flow onto paper.
- Create a client referral program.
- Email/call/mail your inactive clients/customers/patients and ask them where they’ve been and invite them back.
What “something” are you going to do this weekend?
Image credit: Mattox
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