It may be addictive and fun, but Pinterest is also becoming a powerful marketing tool for small businesses. In fact, thousands of businesses are using Pinterest to make an impact on the Web, funnel traffic to their websites and blogs, find new customers, and increase sales…all with a solid plan and a few eye-catching images.
I asked Small Business Bonfire members how they are using Pinterest in their businesses, and received some great insight. So much in fact, that this is the first of two posts based on the feedback I received combined with research I have been doing myself.
To get your creative juices flowing and help you explore how you can begin to integrate Pinterest into your marketing plan, here are 10 types of boards you can create for your business. Many of the examples below are boards created by members of the Bonfire, so make sure you click through and give them some Pinterest love!
1. Favorite Small Business Resources
What websites, blogs, tools and resources do you use in your business on a regular basis? I bet once you start a list, it will take on a life of its own. Use a resource board to share your favorite small business resources.
- Free Stuff for Small Business, Denise O’Berry
- Free Small Business Resources, Small Business Bonfire
- Small Business Resources, Carolyn Higgins
2. Featured Clients
If you work individually with clients, why not create a board to promote their businesses, products and services? Not only does this give existing clients a little publicity, but it also shows prospective clients the depth and variety of your client base.
- Western Fine Art I Like, JudyAnn Lorenz
- North American Customers, Nancy’s Knit
- Our Great Clients, Fitzgerald Photo Imaging
3. Customer Testimonials
Every business can benefit from having customer testimonials, and now you have one more outlet to display them. There are a lot of different ways to do it, too. You can post photos of your clients with their testimonials in the description; video testimonials; and even photos of original cards and letters. This may be one of the most powerful ways to use Pinterest to give your business credibility.
- Customer Testimonials, Carnival KIA
- Testimonials, The Basement Guys
- Dental Patient Testimonials, Umang Patel
4. Business Book Reviews
Books are another great idea for Pinterest boards. Create a collection of books you use in your business, or those on your reading list, to kick-off conversations, support your favorite authors and even get the word out about your own books.
- Small Biz Book Reviews (Video), Denise O’Berry
- Great Business Books, Beth Heilman
- Business Books I’ve Read, Mitch Baldwin
5. Business Advice
Have a business blog? Create a board that highlights some of the most popular posts on your blog. Or, use Pinterest to create a massive list of your favorite reads. You can separate pins into category, sources, or even by date to make your pins easier to find.
6. Portfolio of Your Work
If you have products or services that are visual, you can create a board that acts as your portfolio. Take screenshots or photos of web design examples, advertising collateral you’ve designed or written, or products you’ve made by hand to create an image-rich, promotional board.
7. Inspirational Quotes and Sentiments
Colorful and meaningful quotes are some of the best eye candy on Pinterest. You can create your own, or repin some of the gems you have found into your own inspirational board that you can share with others.
One of the coolest features of Pinterest is the ability to create a group board that can be edited by a group of collaborators. The possibilities here are endless. From vision boards, to joint projects, to redesign ideas, it’s a great way to collaborate and share.
9. About Your Company
Some businesses are using Pinterest as mini-websites, creating boards that contain information typically found on a business website. One example is having an “About My Company” board that highlights personnel, company history, and other interesting facts.
- Team Yasso – Get to know us, Yasso Frozen Greek Yogurt
- Mayflower Brewing Company
- Olympic Games History, McDonald’s Corp.
10. Community Boards
Because it’s another social network, many of us instantly think “global.” But there is a lot of potential when it comes to using Pinterest in your local community, especially if your business is local. You can highlight areas of your community, shops in your neighborhood, and local traditions in order to strengthen and promote your community.
OK, are you inspired? Now, head on over to “20 Pinterest Hacks for Small Business Pinners” to find out how you can make your boards even better!
Wow, Alyssa, this is great. Thank you for including two of my boards, but even more so, for giving ideas on how to utilize Pinterest. And new people to follow! I liked the way you organized the post into useful categories.
One note I find: comments are vastly under-utilized. I’ve had a few nice conversations about a piece that was pinned. Seems like an image can be a great way to connect.
Thanks, Leora. And great point re: comments! I will work it into my next Pinterest post that has a TON of tips for business pinners. :)
Very detailed. Great work!
GREAT post with a variety of boards to spur imagination.
The Pinterest possibilities are endless both professionally and personally. It will be pinteresting to see how the platform evolves.
Thanks for the inclusion.
Alyssa, great post with a ton of great ideas and examples. I’ve pinned it to my Pinterest Tips and Articles board. Keep it coming!
Thanks for the feedback, everyone! Make sure you read the follow-up post with 20 tips for small business pinners: https://sbb.tempsitewp.com/small-business-pinterest-tips
I just had to comment again and tell you that you have done an outstanding job covering Pinterest with your two blogs and thank you for including me!
Awesome post, Alyssa. I have been wondering how to utilize Pinterest for my VA business. Keep up the good work!
Glad you found it helpful, Lisa!
What a fantastic post! I am now busy incorporating some of these excellent ideas into new Pinterest boards. Should keep me busy for a while!
Thanks for this helpful article with so many great ideas for boards. The real-life examples are especially helpful. I’ll be pinning this so I can refer to it in the future.
I have another tip for marketers using Pinterest: be sure to backup your pins to protect them from hackers and accidents. So many people have had pins or whole boards just disappear, losing all the work they’d done. My company, Pin4Ever, protects your data by saving a copy of all of your pins, boards, and likes on your computer. Go to pin4ever.com today to get a FREE backup of your whole Pinterest account, if you haven’t already!