If you are marketing your business or yourself online, you most certainly have been hit by information overload. From daily email management, to blogs and comments, to managing your social media profiles, there is a just a lot of information to manage in order to make sure your reputation and your brand’s reputation remain positive.

There are many different tools you can use to streamline the tracking of your online reputation. Here are four I use every day that help me stay on top of it all.

Google Alerts

You are probably already familiar with Google Alerts for tracking your name and your business name. I also use it to track all mentions of my domain names, my email addresses, and keywords that apply to my niche. It’s also a great way to keep an eye on your competition.

I have most of my alerts set to send me a notification as-it-happens to keep me in the loop and give me a chance to respond quickly, when necessary.


I use Hootsuite to schedule the bulk of my posting on Twitter and Facebook, but it’s also a great app for tracking your reputation. I have streams set up to track lists and specific keywords so I can see at-a-glance the activity that involves my name and brand.


Is anyone else irritated by how difficult it is to see who is retweeting your content on Twitter? Unless they use the old-school retweet format (really a mention, not an actual RT), you may never know who took time to share your links. This is one of the reasons I love Nutshellmail.

Not only does Nutshellmail keep me in the loop with all of my daily social media activity, but I can see who retweets me, and again using my domain names as keywords, I can see who is sharing my content, even if they don’t mention my Twitter names in their posts.


For serious online reputation management, I use the big guns — Reputation.com. They take care of a lot of the heavy lifting when it comes to tracking my online reputation and ensuring that the information out there is accurate and positive. It’s also a great tool for managing your online privacy and security.

The best part? It’s “do it, and forget it” which is perfect for those of us struggling to stay on top of very busy schedules.

What tools do you use to manage your online reputation?