Managing a business’s social media campaign is a full-time job. Although the reality is that most businesses cannot afford to hire a full-time social media consultant. With limited resources, the task of growing and monitoring multiple social media accounts can quickly become an exhausting chore. To prevent this type of social media burnout, here are some helpful tips on how to manage your social media more efficiently.

Be More Positive

If you view social media as a chore, it’s likely your business isn’t truly capitalizing on what social media has to offer. Having a positive attitude, opening your eyes to its potential and understanding that your social media efforts are worthwhile is essential. When you change your outlook, or you find the right person with the right attitude to do the job, you’re more likely to make a greater commitment to social media.

Foster Engagement

One of the best things about social media is that feedback from others can be received almost instantly. By asking users questions, using an image to start conversation, and providing fans with sharable content, businesses can experience the excitement that social media provides. When users start to return that engagement with your Page, social media becomes more than just work. It becomes fun. And it feels like there’s actual payoff to all your hard work.

Be Selective

Just because there are a million social media platforms out there, that doesn’t mean your business needs to be on all of them. Figure out what social networks are going to be most beneficial to your business based on where the majority of your target market is, then go from there. Properly managing one or two platforms really well is far more effective than poorly engaging on five or six. Remember, quality over quantity applies to social media, too.

Plan Ahead and Get Resourceful

There are several free programs that make scheduling and managing social media activity easy. For example, TweetDeck allows users to schedule a Tweet to go out at later date and time and Facebook now has the same capabilities with its “post scheduling” feature (this is the little gray clock icon in the left corner of the status update box).

If you’re not comfortable or you just don’t want to use other systems as a means for scheduling social media updates, just plan ahead with an old fashioned pen and notebook. In your social media agenda, be as specific as possible. Schedule out a time block devoted just to social media and honor that working time-frame daily.

Don’t Do All the Work

On social media platforms, there is so much good content being introduced that deserves to be shared. If you’re ever at a loss for inspiration or you simply don’t have time to formulate your own worthwhile content, share someone else’s. This saves you time while still maintaining an active social media presence. Just be sure that the person’s content you’re sharing is relevant to your business or industry and  that you always give credit where it’s due.

Social media can be extremely valuable to a business. However, it takes a lot of time and effort to reap the benefits. If you have the right mindset, put your organizational skills to use, and tap into the right resources, social media becomes more like an investment and less like a bottom-of-the-list chore.