By Sunitha Sreelatha

LinkedIn is a powerful social media marketing channel that is used by B2B companies for marketing their businesses. Unlike other social media channels where sharing of both business and personal information takes place, on LinkedIn, sharing takes place only with content relating to a particular company or industry. Thus, curating content for LinkedIn is not an easy task.

Here are few ways in which you can curate and come up with interesting content for your LinkedIn account.

Follow the Thought Leader/Influencer

Every industry will have a thought leader who is considered an authority on a particular subject. For example, Warren Buffet is regarded as a thought leader in the field of entrepreneurship. These thought leaders regularly maintain a blog where they write and publish interesting updates and articles about the industry. Though your audience is aware of these thought leaders, they may not have the time to go through all the articles published by them. You can do detailed research on the blogs/articles published by these thought leaders and come up with compelling content for your LinkedIn page.

The same applies to video as well. You can go through lengthy videos, edit the same into small pieces and publish it on your LinkedIn page. Tools like ActivePresenter help in editing video and developing unique content.

Subscribe to Industry Newsletters

Subscribing to industry newsletters provide you with updates on the latest happenings in the industry. Similarly, you can set a Google Alert for your industry so that the most recent trends, news, and happenings in the industry comes directly to your inbox. This way you get content ideas which can then be curated for your audience.

Follow Your Customers

In the B2B space, chances are high that your customers will have their own websites or blogs. Following the website or blog provides you with news and updates from your customer. This information can later be curated and published on your LinkedIn page. This type of curation not only helps in building good customer relationships, but also provides you with enough content for curation. You can follow the same technique with your prospects as well which eventually helps in converting them into customers.

Use Aggregator Tools

Using RSS feed aggregators, you can subscribe to a set of websites and have their content delivered right to your inbox. This content can later be curated and published on your LinkedIn page. In addition to this, you can also subscribe to tools like Quora which provide you with enough content for curation.

Comment on Other’s Content

You can take the material developed by another website, incorporate it into your article and add your comments about the content. But remember to link back to the source. Similarly, videos relating to a particular topic can be taken from YouTube, incorporated in an article along with your comments. You can also try the same curation technique with e-books as well.

Comment on Research Work

Researching a particular topic is a time-consuming task. Instead of that, you can compile the research done by various companies and websites, incorporate it into an article and add your comment. You can even start a discussion on the content which will bring in more engagement.

Curating various articles, videos and research — and developing content based on that information — is not an easy task. The trick here is to create the content and schedule sharing beforehand. There are various online tools and apps that help you schedule content in LinkedIn with a few clicks. Posts can be scheduled for a custom date and time or the app can choose the time for you. Whichever method you adopt, available social media tools are sure to make your task of content curation easier.