By Johanes Bangao
As time passes by, SEO is becoming harder. You might have noticed this already. It is getting longer to rank in Google. Plus, you have to spend some money to get the right results.
So what are you going to do?
In this article, we are going to look at several SEO tips to help you dominate Google in 2019. But before that, you need to adjust your mindset on SEO. The key to it is to get the right traffic – the audience who are more than willing to buy from you.
Attract Customers Who are Ready to Pay Then and There
When it comes to keywords, the buyer intent keywords are the most expensive. What are these keywords? These are the ones someone types in a search engine when looking for a specific item he wants to buy and is ready to spend money.
No matter how long it takes, you have to go after these keywords. Ranking for one will increase and boost your traffic as well as sales.
To help you find keywords that are not too competitive, you can use Google Correlate.
What’s that? It’s a tool that you can use to check the keywords that people are searching for on Google which have a similar search pattern for a particular keyword. You can also think of this as a reverse of the Google Trends.
A Google Trend will show you how a keyword has performed in a certain period while Google Correlate shows you a list of queries that have the same pattern as your main keyword that you want to rank for.
You can also shift the series from one week to two weeks and so on.
When you search one term, you can see the other keywords that people are using. What you can do is to write a blog content that’s in-depth about the phrases are shown. You will be appealing to the same audience as your main keyword.
When you write content about a subject, a lot of readers will be coming back in a few days to purchase from you. This is how you can make some sales with the use of content marketing. Plus, there’s no need for you to write a blog, create a new landing page to target new keywords.
Nowadays, almost everybody is ranking for new keywords. However, these can be hard to rank. Even with the considerable ROI, you can get with SEO outreach. It still requires you a lot of patience.
But the thing is, you can get faster results if you use the land and expand strategy. What is this?
Here’s how you can do it.
Log in to your Google Search Console and click ‘Performance.’ Here, you will be shown a list of keywords your website is ranking for.
Then, click on one of your most popular keywords and click ‘Pages.’ You will see the URL that currently ranks for that term on Google. This is the page that you will be modifying.
Now, go to Ubersuggest and click on the keyword ideas on the navigation bar. Here, you will see a list of long tail keywords.
Chose the buyer intent related terms and added it to the page or past that is ranking for the term. Make sure you adjust your content so that the keyword will stay relevant to what the content is showing. Pick the ones that are relevant to your business, products or services.
Avoid being spammy by doing a keyword stuffing. Your user experience will decrease.
When you adjust your content to accommodate a new keyword, you will notice that your page or post increases in just 30 to 60 days for the new keyword that you have added. This is especially true if your content is already ranking for a head term.
Now, avoid choosing a longtail keyword based on the traffic numbers. What you need to do is focus on the right terms that will lead to a sale.
Build a Brand
If you have noticed, recently Google has been emphasizing more on brands. In other words, with a strong brand, you get to rank faster. If you want to be able to succeed on Google, you need to build a brand. While it grows, the search traffic of your site will also increase.
One way to check your brand growth is by using Google Trends. Just type your brand’s name and some of your competitors to see where you are.
If you want your blog to be seen an increase in popularity, there’s no need for you to go to conferences and speak, blog or use ads. What you need is to be bold. It’s one thing that your competitors are not doing.
Here are some things that you can do.
Do the opposite to capture the attention of users. If you are doing what other bloggers or website owners, you might have a hard time getting followers. Help people genuinely, write more content (By more, it means more words. If one has created a 1000-word guide, you can create a 5,000-word blog and produce video content.
Rome wasn’t built in a day, and neither is your blog nor your company. Remember always to be bold and stand out from your competition. Try offering something new or do something that’s different. This can be something as simple as providing a great offer that’s irresistible.
If you’re tired of having traditional thinking of SEO, it’s probably time to shift your strategy.
Google is continuously upgrading their algorithm, and it’s time for you to step up your game. Follow the steps listed above to dominate Google in 2019 and try to think outside of the box, be bold and make sure you update your posts.
Excellent post Johanes. You hit the nail on the head with your third tip “build a brand.”
That’s one of the main long term strategies we work on for our clients and it always pays off in the longterm.
One of the things that helps with this is owning your own brand – sign up to all the social media sites and claim your business name, make sure your Google My Business is claimed and verified and create citations for it. Once you have all that, posting and building yourself up as an authority all goes a long way.