By Eric Smith

Yes. We are all well-familiar with digital transformation. It is more than evident that it has played a decisive role in fueling a wide spectrum of industries. But there are some other encouraging facts about digital transformation that organizations can harness to subtract costs and multiply productivity. Yes, innovative technology is also increasing the value of your biggest asset; the efficiency of your employees.

You may have implemented business and data analytics solutions to enhance the customer experience and gain valuable insights. But if you want to get a competitive edge, you also need to improve the operational model. Apart from that, it is important to focus on improving the collaboration between different departments and teams. It certainly helps to promote a healthy work culture within an organization.

The following blog will highlight how digital transformation is essential to play a pivotal role in incorporating cultural change to make your team hyper productive.

Shift in the Work Culture of the Organization

According to an article published on the Forbes website, digital transformation’s potential is not just limited to surging revenue but also increasing employee productivity as well. In fact, a survey says that 53% of the professionals believe that ever since their company has implemented digital transformation, they have been able to focus more on enhancing profits and empowering their team.

So, how is this paradigm shift taking place? Well, if I have to answer this question from an expert’s view, you certainly have to bring more consistency, proximity, and continuity within your team.

How Would You Define a Consistent Team

Well, if we have to define a persistent or consistent team in terms of digital transformation, then it’s a group that works collaboratively on multiple projects using innovative technologies to unleash huge profits.

Hence, your job at hand is to create a professional and persistent team that can stay together for a long period of time. Each team member working on the project should be clear about his role and responsibilities and establish relationships between the business and IT. the team needs to have a complete understanding of the technology stacks and how to coordinate with the stakeholders. Build a healthy relationship with the other departments or team.

These are some of the necessary tasks that help you to not only escalate the team productivity but also reduce about 80% of time to complete a task. The team is literally focused on delivering optimum solutions within the stipulated deadline.

Project understanding and learning has become seamless on a digital transformation journey. They are aware of the environment and the latest trends that they need to integrate them to reduce the time cycle.

Bringing Proximity and Continuity Within the Team

The research has stated that bringing contitunity within the team makes it more efficient and dedicated. The continuous team members usually work from a similar location or within two different time zones. But do you know why continuous teams are more adept and proficient? Well, the answer is that they get the advantage of proximity interaction and communication. In fact, the companies have experienced more productivity if their team members are working in two time zones

Digital transformation has enabled teams to develop a more agile environment. It also allows them to quickly adopt and implement the changes seamlessly. Hence, the team members need to remain close to each other.

The digital transformation has also given birth to the concept of what is known as a proximate team model. This is a unique technique which is helping the team members to enhance improved communication with the other employees of the company. You can call this model similar to DevOps practice where software development and other IT team members work in alignment on the same project.

The proximate team model has been highly successful.                  

And that is the reason why top software development and IT companies have either planned to implement or already incorporated this model. They help to create a viable and committed environment

Let’s Highlight This Through an Example

Suppose you are one of the prominent cloud solutions providers and decide to restructure your team to develop a new product. Your aim is to enhance the team engagement and collaboration that will help to bring new innovative ideas and accelerate the development process.

You can create an open-work culture and develop a short team of 15 to 20 members. You can build a team that stays together for the long haul. Since the team is persistent and contiguous, you can operate all project tasks smoothly and at low cost.


The digital transformation has gained more momentum in recent times and most organizations are looking to reap its varied benefits. It has escalated the productivity of the employees as a whole and teams are providing optimum results.