Tomorrow is Small Business Saturday. Everyone from business owners to consumers has an opportunity to push the scale of commerce to the small business side.

American Express started the annual event last year and is taking major steps to help small businesses. Read through the articles below from American Express OPEN Forum to find out exactly how your business can benefit from Small Business Saturday.

Get Involved

Your first stop for Small Business Saturday should be to the official Facebook page where you can pledge to shop small, find local businesses and get access to free tools.

Read more: Small Business Saturday on Facebook

Free Marketing Tools

One of the most useful parts of Small Business Saturday is the collection of free tools and resources provided to small business owners. Check out this list of resources and take advantage of everything offered.

Read more: 5 Ways To Make Small Business Saturday Work For You

Make Your Business Stand Out

These tips will help your business stand out from the crowd tomorrow, but they are also valuable tips for  driving more sales and improving your business year-round.

Read more: Sustaining “Small Business Saturday” Spirit

Use Adds On and Incentives 

Here are some great ideas for encouraging purchases on Small Business Saturday, or any day for that matter. Even if you haven’t fully prepared for Small Business Saturday, you can start any of these ideas now and use the event tomorrow to leverage additional sales/interest in the coming weeks.

Read more: Sweetening The Deal On Small Business Saturday

Even Home-Based Businesses

You don’t need a retail store to maximize the effectiveness of Small Business Saturday. Check out this list of ways home-based businesses can get involved.

Read more: How To Market Your Home-Based Business For Small Business Saturday