LinkedIn often gets eclipsed by the more popular (and more social) online networks, but it can be a powerhouse for business users. There are so many ways to use it, and so many features you may not even know about.
I have read a handful of posts on LinkedIn over the past week or so; here are a few of the best. The articles included provide a good reminder of what you can accomplish as a LinkedIn business user.
You may feel overextended with Twitter, Facebook, Google+ and every other “must have” social networking account, but LinkedIn should be added to your list. Why? Our friends over at Eli | Rose Social Media tell you why you really should bother with LinkedIn.
Read more from Eli | Rose Social Media: LinkedIn 101: The Basics for Bloggers and Businesses
10 More Reasons
LinkedIn isn’t just for finding a new job. It can be an effective networking and lead generation tool for small business owners, and in ways you may not think of right off the bat. Here are 10 more reasons to dust off that LinkedIn account.
Read more from Charlie Cook’s Marketing for Success Blog: 10 More Ways To Grow Your Business With LinkedIn
Still not convinced that LinkedIn is worth your time as a small business owner? Read this one…from networking, to market research, to staffing and more, here are six more useful reasons to get your business known on LinkedIn.
Read more from Small Business Trends: 6 Ways SMBs Can Benefit From LinkedIn
You know that message you see when you sign in that tells you how complete your profile is? Well, hitting 100% completeness is a good goal; the more information you provide, the easier it will be for people to find you and for you to network. This post breaks down the different components so you can make sure you’re providing all of the right information.
Read more from The Mogul Mom: Boost Your Business with Your LinkedIn Profile
LinkedIn Advertising 101
Aside from being an individual user or creating a company page, you can use LinkedIn to promote your business through advertising. This post provides the basic steps you need to follow to get started as an advertiser on LinkedIn.
Read more from Social Media Examiner: 5 Steps to Successful LinkedIn Advertising
Thanks for the Linkedin guidance. I think it can be overwhelming for a small business owner to keep up on all of the various social networking sites available. However, depending on your type of business, Linkedin may very well be the most important site of all.
You’ve motivated me to clean up my Linkedin profile. Thanks Alyssa!
Great to hear, Kate. Thanks for your comment! :)