Since 42% of consumers said the best way to receive ads for sales and specials is via email (Econsultancy, 2010), email marketing is a necessary inbound marketing tool every small business owner should take the time to learn how to master.  While email newsletters may seem daunting, Small Business Bonfire has a few tips to help you survive and thrive in the world of email marketing.

Here are a few more articles to help you build your email marketing strategy:

Conversation Starters

At a loss for topics to email your subscribers about?  Problogger has a set of five newsletter starters that will get you thinking and engaging with your subscribers in no time.

Building Your Opt-In List

Have you been trying to build your email newsletter readership without much luck?  Blogtrepreneur has four simple tips for boosting your email newsletter’s opt-in rates organically.

Right Mix Marketing asks you to take a close look at your current email marketing list-building strategies and consider if you’re making these six list-building mistakes and offers useful tips for building your newsletter list efficiently.

Engage Your Readers

Sometimes email newsletters and marketing campaigns can get stale and customer engagement can flag, try this unorthodox way of cultivating subscriber reengagement from David Risley.

Make Unsubscribing Easy

While we may not like it, sometimes you can’t please everyone and that’s okay.  SimplyCast recommends making your unsubscribe process quick and painless for those who might need a break to gain an audience of engaged readers.

What tips do you have for small business owners thinking of starting an email marketing campaign?

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