By Amelia Emma

In the current era of digital technology, the term “Agile” has become a common phenomenon. Although the principles of agile were originally devised for software development, it is being applied to almost every area of a business organization.

Often this question crosses my mind: how has Agile become the latest furor in the industry? The deeper I explore, my perception towards Agile tends to become more vivid and crystal clear. Industry experts claim that Agile is the new messiah which is likely to revolutionize the industry with new ideas and provide solutions to difficult problems. Agile is considered as one of the best methodologies to ensure smooth and efficient running of a project.

But there are some questions which keep bombarding into my mind: Is Agile for real or is it just a hype? If it really exists, how would the Agile principles prove beneficial for my organization? How does it work?

This article addresses some of the key places where Agile can be applied. Let me explain five important reasons to apply Agile values and principles which can benefit your business over a long period of time. Let’s get started!

1. Safeguard Stakeholder Interests

Agile is said to preserve different stakeholder interests in the project, be it the project manager, client, or testing team. It gives better visibility of the project and drives it towards success. By implementing Agile principles into the business, it encourages active involvement of each team member and ensures the smooth functioning of the project so that the stakeholders’ expectations and demands are effectively met and managed.

2. Increase Time-to-Market

Agile principles with incremental delivery tend to have a rapid time-to-market and generate higher revenue. As a result, this facilitates quick project delivery and ensures an increased level of customer satisfaction.

Agile development philosophy, therefore, supports early project releases and upholds the banana principle. It is important to note that reinforcing Agile principles within the system helps the business not just to keep the project on track but cut down unnecessary costs, too.

3. Manage Risk

Minor Agile incremental releases which are made visible to the project team allows them to identify any concerns early during the development phase and makes it easier for them to respond to change. This also allows the product team to make the necessary decisions as soon as possible, while there’s still time to make a substantial difference to the final outcome.

By implementing Agile principles within your organization, you can foresee critical challenges and make necessary adjustments in the process wherever necessary. This saves your business from risky situations.

4. Maintain Quality

Quality is one aspect of the project deliverables which is dreaded by the entire development team. Reason being, in an Agile process, the testing starts as soon as we have the project requirements handy. Agile is pretty different from the traditional waterfall model where testing is done only when the product has been developed completely.

Hence, by applying Agile principles to your business, you can optimize your product as much as possible during the development phase and make adjustments wherever necessary and give the product team an early perception of the relevant quality issues.

5. Ensure Customer Satisfaction

By implementing Agile principles, there is active participation of the product owner who provides better visibility of the product and measures its progress in terms of development and offers the flexibility to adopt changes whenever or wherever required.

This helps the product team to create better business engagement and ultimately ensure effective customer satisfaction. Hence, this is a crucial benefit that can help in creating positive, long-lasting and fruitful working relationships with customers.


To conclude, Agile is like a mantra which has its reasonable amount of followers and critics. Although different reviewers love to criticize the shortcomings of Agile, it has some advantages, too.

Agile is a value-driven process. If you are planning to implement Agile within your business organization, ensure that you first need to understand its importance and then apply it earnestly, else you can never expect a fruitful result from its use. Remember, at the end it is up to you to encourage the use of Agile principles to your business and build quality products from its implementation.